![]() ![]() While the financial state of any business is a super complex subject, what’s clear is that with just a little bit more UX research the product in hand could have gotten very different reception and the reported 10-20% drop in value could have been avoided altogether. The initial response was anything by positive and coupled with a poor overall financial performance set the business for a couple of years or rough patching. In this video, I’ll share one of the recent business cases, where skipping a simple user research efforts resulted in an immediate product failure and costly business impact.Ĭase in point game maker and publisher’s Blizzard Diablo Immortals announcement fiasco. ![]() That’s why the majority of organizations default to overtly lean research and design methods. Especially for the new and risky ventures. It’s not a secret that quantifying the ROI of UX research is a very hard thing to do. ![]()
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